IFOAM Organics Europe at NOPEX: Market trends session

Joanna Wierzbicka, Deputy Director at IFOAM Organics Europe and in charge of Strategic Initiatives, was invited to speak at the Natural Food Expo in London on 15 April 2024. The fair attracted thousands of retailers, category buyers, distributors, and exporters, covering over 500 natural and organic brands, with a significant presence of European exhibitors.

Joined by other experts such as Alex Cullen, Commercial & Marketing Director at Soil Association Certification, Anton Järild, Communication Strategist at Organic Sweden, and Hannah Gibs, Programme Manager at Sustain, the panel our Deputy Director was part of explored the trends shaping the European organic market. The panel also delved into the opportunities and challenges of organic industry growth in the UK. The conversation yielded valuable insights into supporting the organic sector and promoting an industry wide vision, making organic products accessible and affordable for all.